Air Asia uses Instagram Stories as a high definition storyteller


It has been 13 months since Instagram Stories made its first debut. It is a norm now to post everything to the platform. I have Snapchat on my smartphone, and I have been neglecting it ever since. Good job Instagram.

Various businesses have also used Stories to promote their brands, causes, or items.

Air Asia has captured my attention.

Instagram itself is a photo album of beautiful, high definition photos, for those who really make an effort to make it artistic. I have an example down here:-


However, for Stories, you do not make things HD over there. It is a place for you to dump random stuff, unnecessary photos because you want people to know what you do on that day.

Do not get me wrong. It is ingenious. I do not need to post food photos on my Instagram anymore. Just post it in Stories, people see it, and you would not clog your Instagram account. I even archived all those kind of photos from my past posts. Aaaah, Archive - another ingenious creation. That is a tale for another time.

Anyway, Stories is also a clumsy creation. Poor quality video. Poor quality live video. (I use Oppo A57 with 16-megapixel front and 13-megapixel rear camera - higher than iPhone 7 Plus, and still, poor quality Stories video). Photos in Stories are great depending on what your smartphone specs are.

My point is, you have a lot of Stories to see every day from the people you follow. You see it, but you do not really see it. If it is not interesting, you tap your screen to skip it. If the person's Stories are boring, you swipe to see another person's Stories.

And business organizations' Instagram Stories are situated between these pile of an enormous amount of Stories. Your business Stories would not get noticed or appreciated by your followers. I realize that if your videos are not HD, your photos are amateur-like, your followers will tap their smartphone screens.

I bet Air Asia does not want this to happen.

I was lying on my bed on a Saturday morning when I was swiping Instagram Stories. When I saw Air Asia's Stories, my fingers were numb and froze:-






The Stories above was a panning video. Who needs a pixelated video when you can make a panning video from a high definition photo.







As a business that has an Instagram account, and this is the best low-cost airline in the world we are talking about, they cannot just randomly post photos captured by using a camera phone. These are high-quality photos, involving huge, fancy, and technical DSLR cameras.

This is a smart move from Air Asia. If you want your followers' fingers numb and freeze, you need to make a huge effort to make your Stories stands out. Air Asia did it well, with high definition photos, sophisticated fonts, and good editing.

Oh, and talking about the fonts. Those fonts are not provided by Instagram Stories. Based on my analysis and observation, the photos are captured, edited to the size ratio of 900x1600 (you can thank me later) and fonts are added by using Photoshop.

Anyhow, HD photos are not just the main catalyst for these eye-grabbing Stories. Air Asia uses Instagram Stories to tell real stories. The flow of each story is a continuation, it has a chain process. Air Asia did not post random updates about the Winner's Clinic. They did not post random videos about it. Not even a live video. Air Asia crafted a story out of it and presented it in the most Vanity Fair-ly way by using Stories. It has given an impact to anyone who has seen their Stories.

This is PR meets social media, meets photography, meets art.

I cannot wait for more future Stories from Air Asia. Everyone can fly, but not everyone can make Instagram Stories a work of art.

Comments

  1. bagi saya kualiti gambar juga main peranan penting untuk stories. Air Asia punya memang selalu tengok. memang cool habis ! :)

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  2. AA always have something great to share with their followers. All the photos are amazing and inspired people. Thumb up AA.

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  3. If the videos or the photos are nice, sharp and crystal clear, it is a very good thing to promote them as insta stories. great for marketing as well. AA made a great job on promoting on insta stories

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  4. saya pun selalu ikut AirAsia punya Instagram Stories.. Pada saya ia memang perlu diikuti untuk memenuhi keperluan dan selera pengguna digital yang pastinya suka dengan features Instagram Stories ni.

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  5. of course la sebab dekat instagram easy access lagi pun instagram memang provided servic untuk sports ssekarang,

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  6. wah baru tau pasal ni. saya adalah pengguna airasia yg loyal. insta stroy good coz boleh tau real story

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  7. Menarik betul gambar insta story airasia ni. Kagum betul.

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  8. Hebat marketing dorang. Tak pernah pilak tengok IG story AirAsia. Nanti nak usha la.

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  9. Gambar-Gambarnya Sharp dan berkualaiti, angel yang diambil pun lawa.. so.. kalau lalu di instastory tu memang tertarik je TB nak tengok.. terbaik la promosi melalui cara ni

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  10. Wah baru tau insta stories pun bleh buat marketing. Cayalah guna apa yg ada

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  11. Tak pernah gunakan Insta Stories. Good examples from AA buat marketing di IG story. Harus gunakan semua platform yang ada untuk biz marketing. Lepas ni nak buat IG story jugalah :)

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  12. AA punya marketing mmg bagus..SA pun x pernah guna insta stories..agak kejakunan kejap..nanti nak study la pasal ni

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  13. Baru tahu lepas ni nak folow AA story tq ... info m sharing

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  14. Baca entry ni terus buat insta story..hehehe. Ada jugak lah buat sikit2..lps ni nak kena belajar buat cara betul

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  15. AA memang kreatif! Suka tengok cara diorang attract orang utk stalk diorang haha memang best ig story dia kan

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  16. menarik dan cantik gambar-gambar di IG nya. salah satu cara marketing yang bagus. gambar cantik, orang pun tertarik

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  17. AirAsia never cease to amaze me with their cool ideas. I created my IG a few years ago but never thought of exploring more of what they have offered. This entry made me realize there are always interesting to do in IG instead of posting/sharing pictures.

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  18. Yes insta stories also can have a lot of engagement

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